What do you know about Living with Multiple Sclerosis (MS)?News 09 May 2012
A CAMPAIGN FOR WORLD MS DAY 2012
We are happy to announce the launch of the Multiple Sclerosis International Federation (MSIF) campaign for World MS Day 2012, starting today.
As part of a new three-year plan, we have implemented a new creative: ‘1000 faces of MS’, which will put people with MS at the heart of communications, repositioning the campaign as public facing with the aim of creating awareness and understanding of the disease amongst the general public throughout the month of May, leading up to World MS Day 2012 on the 30 May, when the site will come alive with messages from around the world to mark World MS Day 2012.
The phased campaign will creatively push the global MS movement forward, and raise awareness of ‘Living with MS’ with the aim of conveying three key messages:
- There is no known cause or cure for MS.
- MS is usually diagnosed between the ages of 25 and 31 and lasts a lifetime.
- People with MS have varying symptoms – including loss of balance, blurring of vision, weakness, spasms and lack of concentration.
Mark Anderson, MD and Creative Director at We Love commented:
“We are delighted to be working with MSIF, to connect up personal stories, experiences, messages and support from around the world to raise greater awareness about Multiple Sclerosis and the practicalities of living with such a disease. We hope to challenge and affect the attitudes people have about it.”
The campaign site is now live – watch out for a big bang on the 30 May to mark World MS Day 2012!