How to get the most out of your TV
Opinion 09 April 2013
Our TV viewing behaviour has changed drastically over the last couple of years with the introduction and popularisation of streaming services including Netflix, Lovefilm and NowTV and catch up services such as iPlayer, 4OD and iTV Player shifting the way we view Broadcast TV even with this major increased adoption in alternative viewing platforms. Live broadcast TV is still hanging on rather than simply not watching live TV we have shared screens more, watching TV in the living room then watching catch up on our iPad in bed. Combined viewing hours breaking the 4-hour mark. Even with this shift in viewing behaviour, the advertisers spending hasn’t diminished with the money still there the question is where should it be spent?
Continue readingThe untapped potential of the Smart TV revolution
Inspiration 22 May 2012This tech year is definitely looking like it’s going to belong to Smart TV, as last year was the year of 3D TVs, this spring has seen a real push of Smart TVs, presumably for the euro championships and the London Olympics, with both LG and Samsung launching their flagship Smart TVs.
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