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Turner Broadcasting, makers of some of the world’s most popular kids TV shows, asked us to help launch a new season of Adventure Time.
Children are the most creative people in the world. So why not put them in control? Taking inspiration from the ‘Choose Your Own Adventure’ books from the 80’s, we reinvented an old storytelling technique for the digital age.
We created an interactive episode that took fans on an adventure through the Land of Ooo.
Our story – which includes everything from daring rescues to time travel – had to align with the show and cater for three distinct audiences, the existing fans, potential new fans and superfans.
Once upon an Ooo puts the user in complete control of their adventure. With decisions, such as who to rescue and which kingdom to explore, left entirely in their hands.
Launched in 15 countries around the globe, our idea taps into a genre that invites curiosity, builds intrigue and encourages both engagement and sharing. It doesn’t just launch the new season, it invites fans to be a part of it.
Launched in 15 markets
New storytelling for the digital world
Putting fans in control