Bensons the Juicers were looking to refresh their digital image, making it easier for users to discover more about their product ranges, company and mission.
With uniquely interesting roots and a strong brand mission, Bensons’ holds a powerful position as a challenger brand. By creating a destination that tells the brand’s differentiated story we put values at the forefront. It’s about complimenting a natural brand with a natural vision, aligning principles and behaviours and giving users a reason to feel good. Above all, it creates a connection that encourages people to make the jump from curious to customer.
From conflicting messaging and fighting content, we simplified, refined and re-energised the Benson’s digital offering. Starting with the development of the master brand and individual personalities for each of the ranges, we then provided a singular site strategy that would work across all products.
By creating a more explorative homepage we allowed people to dive straight into the story, uncovering each range of products whilst simultaneously learning where they came from, how they are made, and what makes them special. This experiential user journey brings the most relevant information to the forefront.
From the start we gave the user a reason to believe, nurturing buying intent and creating a natural path from research and evaluation, through to purchase. We applied this model across the site, meshing journeys coherently with the brand’s social channels to engage and excite their audience.
Refreshingly honest, fun, clean and friendly – the new site is reflective of Bensons’ brand values and supportive of their mission to help people live happier, healthier lives. The new responsive platform kickstarts Bensons on the first steps of their journey from ‘Challenger’ brand to ‘Market leader’
Digital brand development