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The Maersk Group wanted a more natural way to talk to their audiences that would make data more meaningful and get straight to the heart of their business.
Storytelling is best told in a clear, user-driven way. We saw an opportunity to tell Maersk’s story through the stories of real businesses around the world, increasing the presence of the brand and its values.
We created, produced and delivered 11 stories, each building upon the Maersk ethos, and reflecting the companies work in growing economies across the globe.
In telling real stories about real businesses we aimed to connect with the audience on an emotional level, sparking understanding and setting the company apart not only as an enabler of business, but also as a friend to the trader.
We combined multiple formats and information sources to draw readers in, helping them to engage, interact and explore content the way that they wanted to.
With a combination of engaging copy, strong visual design and a clearer focus on audience and objectives, our new approach helped reinforce Maersk’s place as an enabler of innovation and success around the world – encouraging visitors to find out more and become part of the Maersk family, whether through a new career or a new working partnership.
High conversion rates