At the Jaguar Land Rover Developer Challenge – a two-day hackathon event – five agencies had 48 hours to create an app that would enhance the day-to-day drive.

project services
  • creative concepting
  • strategic planning
  • pizza scoffing
  • sleep repelling

spending time together

Did you know that on an average weekday a parent spends only 36 minutes engaging with their children? 

We wanted to change that. 


a real-world solution

With no brief other than to draw on the 2,000 data points collated by Jaguar Land Rover’s new infotainment system, we started the hack-a-thon by exploring our options.

Our ‘Drive the Adventure’ concept challenged perceptions of the brand as a specialist-only car manufacturer, transforming the daily drive into something the whole family can look forward to. And who better to define those adventures than the children.

choose from a range of different adventures
dive into the stories and enjoy the ride
collect achievements and track your progress

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