As Yamaha’s European strategic partner, we’re responsible for their user experience, information architecture and design & build – working with them to create a digital presence that truly ‘Revs Your Heart’.
In the eight years that we’ve been working with Yamaha, we’ve helped them solve problems across their entire product offering – from strategic foundations to innovative information architecture, and responsive platforms, we’ve been part of the brand’s continued growth and self-improvement, as they preserve their place at the top of their game.
A brand’s identity is defined by a number of things, from messaging and design language, to the customer’s end experience. With the user firmly at the heart of everything we do, we would next define the structure that helps to underpin those marketing and communication efforts.
To support Yamaha’s European dotcom we created a responsive framework, through which we redefined brand architecture and navigation patterns, moving the brand closer to a best-in-class mobile-first experience.
A site that is architecturally sound from an information point of view doesn’t always amount to a great experience. And experience is what Yamaha is all about, whether it’s a daily commute, a track day, messing around on the water, or a round of golf.
By creating a narrative between Yamaha’s core products, accessories and apparel, we reshaped their entire site, not just the product pages, to represent experiences that matter to people across the brand’s entire product range.
This resulted in a smoother browsing experience – creating easy and effective routes to purchase, maximising touch-points and surfacing Yamaha’s non-core products where they are most relevant to the customer.
The integration of accessories also increased footfall to dealerships and ticket spend at the point of purchase.
Yamaha Racing always brings to mind images of Valentino Rossi burning his way across the finish line at the MotoGP. But Yamaha Racing’s dotcom had never quite lived up to its name.
By redesigning the site, we created a primary point of contact between fans and the race team. Refreshing the IA and creative approach, we were able to deliver more meaningful content to users, whatever device they use. As well as being useful and accessible, the new site creates experiences that are in keeping with the adrenaline-soaked world in which the brand lives.
Ultimately it showcases not just one famous son, but the entire Yamaha Racing family across all the disciplines in which it successfully takes part.
Turning insights into solutions
Trust and collaboration
Expanding the Yamaha experience