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As MSIF’s campaign partners for three years, we developed an annual global campaign for World MS Day, building awareness of MS and the barriers it presents.
MS is an invisible disease which means awareness across the world is often low. By inviting people to submit their personal ‘One day’ wishes, we aimed to create a place where individuals could share their dreams for the future. Turning a little-known condition into a cause that people across the world could stand up for.
We created a centralised destination hub that allowed people to share their ‘One day…’ wish with the world. Using banners, press ads and social activation, the campaign built up engagement – driving visitors to the campaign site.
And on World MS Day, the Wish Wall was unveiled, inviting users on a journey through the stories of real people living with MS and the issues they face everyday.
Beyond the site a local toolkit helped markets to activate the public at a grass-roots level – available in 5 languages, including print, banner ads and social posts, to help markets adapt the campaign to meet local demands.
With user-generated content shared across multiple channels the campaign reached over 18 million people, helping to improve awareness and change perceptions of multiple sclerosis on a global scale, and inspiring people to look towards a future where ‘One day’ MS won’t be a problem.
Wishes submitted online
New Facebook ‘Likes’
People reached via Twitter