After weeks of preparation, late nights, endless coffee and increasing anticipation, our MD, Mark Anderson, made his way to Brick Lane to help launch the second Creative Social book #HackerMakerTeacherThief.
Having written a thought-provoking chapter, Mark was invited to share his pearls of wisdom at the sold out #CSpresents event, held at DigitasLBi.
So, in true We Love Digital fashion and donning our finest attire, we set off on our travels in search of the ultimate pre-event curry. And what a curry it was. Thanks ‘Papadoms’.
Once satisfyingly stuffed, we waddled down to the basement at DigitasLBi and settled in our seats with a beer to enjoy the speakers.
First to take to the stage was Seb Royce, inspiring the audience with ways to collect great insights – he urged that it was trying new things that would help us come up with better ideas.
Following on from Seb was Mark ‘We Love’ Anderson, who took us on a journey into the growing culture of digital as we know it. He explored how agencies and clients alike need to do more to create valuable content for the real people out there.
Up next was Mark Earls, with a fascinating talk on how making errors could be the start of something pretty special and how copying is okay (who knew?). He proved this with a humorous game, showing us that the result of imitation is often something completing knew, as long as we add our own twist and influence to the idea.
Laura and Jake told us to punch procrastination in the face – we duly obliged. The next time you feel yourself procrastinating, check out their website punchprocrastination.com (should be live soon) and share your secrets on how you turn procrastination into flow. Flow is good!
Last to the stage was John, with a message that was hard to disagree with. To make people want things we must make things that people want, and vice versa. They are not one without the other, and they never should be.
Closing the show was Dave Bedwood (you really need your own TV show), who hosted a brilliant Room 101 session with some of the #HMTT authors. Going into the dark abyss of Room 101 this time was ‘Badly managed internships’ and ‘Clichés’ – we could say we will miss you, but we really won’t!
For more great insights and a hell of a lot of debate, why not check out the #HackerMakerTeacherThief book – available to download, or purchase for real from lulu.com.