One in three children under 15 now have their own tablet computer. And they know their way around it better than their parents. Yet, as we often hear (perhaps counter-intuitively), there is a desert of digital skills in the UK.

It’s a head-scratcher, so it is. Especially when you consider that the average age of a dotcom CEO is 12 and three-quarters. Surely this talent shortage is just temporary? Surely as these natives grow up they’re bound to plug the gap, aren’t they?

Digital Day is designed to help Generation Tablet do just that. Now in its fourth year, the BIMA initiative is designed to address the talent shortage by bringing digital agencies and schools together.


Last week, as part of Digital Day 2015, a team from We Love Digital visited Invicta Grammar School in Maidstone to share their knowledge, raise awareness about digital careers, and hopefully, inspire the next generation.

The way the class of 50 set about challenges set by the likes of Sony, Accenture and Vodafone left our Head of UX impressed (and just a little bit scared).

“they just get it”

Nik / Director of UX and UX Strategy


Ever-evolving technology might mean that humans will always be playing catch-up. But with the help of initiatives like this, the future it seems, is in good hands.

You can read more about Digital Day here.

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