As a brand it’s important to know when to talk. When to say a lot. When to say a little. And when to say nothing at all.



There are times, of course, when less is more.



I mean these phrases get coined for a reason. And sometimes saying too much is a brand’s downfall.

Now don’t get me wrong, I am NOT against long form copy. Quite the opposite. I am completely for it. But it needs to be done right.

I mean look at these fine specimens…

papercut-life-long-copy three-sisters

Source – Hubspot

I suppose what it comes down to is as much about the HOW as it is the WHAT.

If you pack too much copy in too small a space, it’s overwhelming and not engaging. If you say soo much, but hardly any of it is actually useful then people will naturally feel cheated.

So say something relevant. Say something inspiring. Say something that takes people by surprise and makes them question why they’d never heard of you before or never bought your products.

Most of all, remember to talk when you have something to say, not just for the sake of it.

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