happier, healthier lives

making the jump from curious to consumer

Four unique product ranges, one master-brand, all brought together under a singular site narrative that tells the story of this refreshingly honest family business.

DOTCOM
Brand Development //  UX Design  //  Visual Design  //  Copy Direction  //  Development

An explorative homepage allows users to dive straight into the content, nurturing purchase intent whilst focussing on the primary business journeys. Complimented by a fresh new look, the dotcom is fitting of Bensons’ Challenger Brand status, supporting them on their journey to become a market leader.

Definition of their digital brand language – from individual products, each with a clear identity of it's own - through to the master brand itself.