Working with Housework to build a home for the parties people never want to forget – cutting through the noise of a crowded marketplace to give them credibility and authority in the house music world.
Our holistic approach to branding and communications, across multiple platforms, helped to reinforce Housework’s unique proposition, and enabled us to tell the real story of this challenger brand, showcasing the values behind it and its innovative approach to clubland. Already, within its first year, Housework has grown and developed a solid following, with renowned global DJ’s actively approaching them to play their parties - a sure sign of doing it right.