ONCE UPON A OOO

reinventing a classic storytelling technique for the digital age

Taking inspiration from the ‘Choose-your-own-adventure’ books of our childhoods, we created an interactive online episode of Adventure Time that took fans on a crazy dude-fuelled journey through the Land of Ooo.

Released in 15 countries around the globe, the campaign not only launched a new season of the show, but invited fans to be a part of this surreal fantasy world.

DIGITAL Campaign  //  ACTIVATION TOOLKIT
Creative Concept //  UX Design  //  Visual Design  //  Copy  //  Development
Drawing on Turner’s rich catalogue of brand assets, we crafted a story that catered not only to existing and potential fans, but to the needs of the hardcore superfans themselves.

By allowing the user to make their own decisions and choose which path they took through the narrative, we built an unrivalled sense of curiosity, intrigue and product engagement.