People are drawn to stories for many reasons – they support us in our daily lives, pass lessons from generation to generation, and often simply entertain. But whether a narrative is emotionally charged or cognitively compelling, the key lies in creating a connection with your audience.
For Sony, we took digital storytelling back to basics. Taking a look at who they were trying to connect with; what brand and product stories needed to be told; and how they could engage with their markets at both a global and local level.
DOTCOM
UX & UI Design // Design Direction // Copy Direction
