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creating a brand gateway

People are drawn to stories for many reasons – they support us in our daily lives, pass lessons from generation to generation, and often simply entertain. But whether a narrative is emotionally charged or cognitively compelling, the key lies in creating a connection with your audience.

For Sony, we took digital storytelling back to basics. Taking a look at who they were trying to connect with; what brand and product stories needed to be told; and how they could engage with their markets at both a global and local level.

UX & UI Design //  Design Direction  //  Copy Direction
Sony digital agency case study lifestyle
creative agency persona template
dotcom UI design layout
Turning their consumer profiles into digital personas, we mapped pages and content against their core business journeys and user stories.

The result? A modular, experience framework – beautifully crafted UI, behaviour-driven, developmentally utilitarian – that allowed their communications department to do what they do best: tell the story of this ever-evolving super-brand.

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product page UI design
product filter UI design
responsive product design page
digital editorial design layout
product feature icons
With UI, content and usage guidelines in place, ongoing UX and Design Management keeps the Dotcom on-track and aligned to current strategy. 
sony responsive framework