TOP OF THEIR GAME

enhancing the Yamaha
experience

As European partner to one of the most influential bike brands in the world, we created a flexible content framework capable of delivering brand and product stories worthy of the Yamaha name.

DOTCOM  // CONFIGURATOR APP
UX & UI Design //  Design Direction  //  Visual Design  //  Copy Direction
Yamaha campaign graphics
Yamaha dark side of Japan campaign graphics
Yamaha dotcom bike product page
responsive design product filters

From responsive best-in-class mobile-first experiences, to digital platforms that take a segmented approach to the brand’s varied audiences, adding value for both existing and potential customers through a balance of tailored content marketing and user tools.

motorbike dream road landscape
at a glance product specification layout
A dotcom with refreshed UI, that supplies meaningful content to users, whatever device they're on.
UI design for promotion banners
3d product configurator design
yamaha brand lifestyle image
UI design for a product banner
product listing grid

Built within a customisable environment, the Configurator App allowed for full visualisation of the customers’ dream bike. This, paired with wish-list functionality and direct communication with local dealerships, created an exciting new entry point into Yamaha's digital path to purchase.

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