As European partner to one of the most influential bike brands in the world, we created a flexible content framework capable of delivering brand and product stories worthy of the Yamaha name.
From responsive best-in-class mobile-first experiences, to digital platforms that take a segmented approach to the brand’s varied audiences, adding value for both existing and potential customers through a balance of tailored content marketing and user tools.
Built within a customisable environment, the Configurator App allowed for full visualisation of the customers’ dream bike. This, paired with wish-list functionality and direct communication with local dealerships, created an exciting new entry point into Yamaha's digital path to purchase.
